An necessary facet of most business to enterprise partnerships is creating co-marketing campaigns with the intention to promote the relationship’s products and services. Businesses are in a position to gain model recognition in new markets and buyer bases by establishing new relationships that validate the enterprise by means of the model consciousness of the new accomplice. Co-advertising campaigns allow small businesses the power to participate in marketing activities that they would otherwise not be capable of afford on their own. Leveraging a partner’s social graph via a co-branded campaign such as special promotions on a Facebook web page or a video on Youtube may be very effective in rapidly reaching new prospects with out spending important assets on traditional advertising channels comparable to direct mail, radio, tv ads, and sending out gross sales teams to locate and meet with potential customers.
Simon Business School
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